Marketing Platform
Dreaming Print Solutions
A twenty-seven page marketing platform for an Indigenous-owned enterprise print solutions business—featuring a six-step AI-powered print assessment that analyses business needs and generates personalised equipment recommendations with downloadable PDF reports, five enterprise printer product pages with full technical specifications, government and corporate procurement guides for IPP and RAP compliance, and a content library of eight blog posts, twenty FAQs, and eight resource guides.
An Indigenous-owned enterprise print solutions business needed more than a product brochure. They needed a platform that could educate government and corporate buyers on procurement compliance, guide prospects through an intelligent needs assessment, and position five enterprise printer models against specific business requirements—all while communicating the social and economic impact of Indigenous procurement.
The result is a twenty-seven page platform anchored by a six-step AI assessment that collects business profile, current setup, print volume, workflow needs, and budget parameters before generating personalised recommendations through Claude. Assessment results are delivered as branded PDF reports and dual-channel email notifications. Three dedicated procurement pathways guide government buyers through IPP compliance and corporate buyers through RAP alignment, supported by eight technical blog posts, twenty FAQs, and eight downloadable resource guides.
27
unique accessible pages
6
AI assessment steps
5
enterprise printer models
3
procurement pathways
AI Print Assessment
The platform's flagship feature is a six-step assessment wizard that collects business profile, current printer setup, monthly print volume, workflow and security needs, budget parameters, and contact information. On submission, the data is sent to Claude for analysis—generating personalised equipment recommendations with match scores, cost comparisons, ROI projections, and payback period estimates. Results are rendered on-screen, delivered as a branded PDF report, and sent as dual-channel email notifications to both the business team and the customer.
Business Profile
Industry · Size
Current Setup
Printers · Issues
Print Volume
Monthly · Color
Workflow Needs
Security · Scanning
Budget Timeline
Range · Urgency
Contact Info
Details · Delivery
The AI analysis engine evaluates each submission against the full product catalog, producing a primary recommendation with alternatives ranked by match score. Cost analysis includes current spend estimates, projected savings, and breakeven timelines. Workflow insights cover efficiency, security, cost optimisation, sustainability, and productivity considerations specific to the customer's industry and scale.
Content & Product Library
Five enterprise printer product pages carry full technical specifications, volume recommendations, and feature breakdowns. Eight blog posts across three categories provide technical depth on printer selection, managed print services, and procurement compliance. Twenty FAQs across six categories address common buyer questions, and eight resource guides link editorial content to actionable procurement and product information.
All content is driven by centralised data files, making updates a single-source change. Product data feeds both the catalog pages and the AI assessment's recommendation engine, ensuring consistency between what buyers see and what the system recommends.
8
Blog Posts
20
FAQs
8
Resources
5
Printers
6
Categories
4
API Endpoints
Procurement Pathways
Three dedicated pages guide different buyer segments through procurement compliance. The government procurement page covers Indigenous Procurement Policy thresholds, Mandatory Set Aside ranges, Exemption 16 provisions, and Minimum Mandatory Requirements—with state-by-state policy breakdowns for Commonwealth, Queensland, New South Wales, Victoria, and Western Australia.
The corporate procurement page aligns the business with Reconciliation Action Plan targets across four RAP tiers, ESG reporting metrics, and Tier 1 contractor participation requirements. An Indigenous ownership page communicates Supply Nation certification, social return metrics, and community impact—positioning every purchase as both a business and social investment.
Government
IPP · Exemption 16 · MSA
Corporate
RAP · ESG · MMR
Indigenous
Supply Nation · Social Impact
Complete Platform
Marketing Platform — 27 Pages
AI Assessment Engine
Integrations
Infrastructure
Role
Sole Developer
Timeline
2025
Stack
Next.js, React, TypeScript, Tailwind CSS, Claude AI
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